Swire Hotels
2021
Branding
Visual Identity
Illustration
Swire Hotels is a group of innovative brands who puts people at the forefront of their business. From Hong Kong all the way to Miami, our two hotel brands, The House Collective and EAST, are manifestations of a shared appreciation for spontaneity, individuality, and authenticity.
The goal is to unify The House Collective and EAST under a cohesive language that synergises the best qualities of each, whilst staying true to the collective identity as Swire Hotels. The concept is looking back at those who have made a mark on the brand, taking the rebranding of Swire Hotels as an opportunity to focus on celebrating an array of individuals.
A combination of line and patterns unites to represent Swire Hotels as the overarching brand. Doodles are the expression way to translate and articulate the feelings that live within the brand. The linear graphic language represents growth, spontaneity and the total self-expression of one’s limitless mind. When lines join together, they eventually form a filled entity, pieces put together to form something whole, new and exciting showing the warmth and sense of community.
Agency: A Work of Substance
