KIN Food Halls
2022
Identity
Packaging
Art Direction
KIN is Hong Kong's first sustainable food services company. In 2022, they started their first F&B destination in Hong Kong with curated menus from 50+ Asian brands to promote sustainable eating.
Extracting the essence of the brand – diversity of food menu, sustainability, and curated Asian brands collection. A dynamic graphic language system has been developed and applied on packaging, signage and digital channel.
The graphic language is created based on the stripes from the KIN logo, a modular system that can be unfold to create a bold and dynamic look and feel.
Nothing can stop KIN from their journey of changing the local food system. A scalable visual identity system is designed for KIN F&B development by using same double line Chinese logotype for a wider local bilingual usage.
