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KIN FARMS
2024
Branding
Visual Identity
Logo
Website
KIN FARMS is a collective of better farms with aligned values and a mission to combat the environmental crisis.
The logotype creatively incorporates elements of seeds and leaves to form the letters "K" and "M," symbolising growth and the sense of community.
To capture the brand's essence of care and sustainability, the visual language depicts a unified community and the interplay between farmers, nature, and industry. This is visualised through the use of dynamic typography, with curved "leaves" paths that wrap around contrasting imagery, serving as the main visual.
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