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Good Burger
2024
Branding
Visual Identity
Logo
Illustration
Good Burger is dedicated to serving burgers that are good for you and good for the planet, achieved through their use of organic and grass-fed beef.
The brand strategy emphasizes sincerity and is supported by bold visuals and a straightforward verbal identity.
The playful logo, incorporating "Good" into a burger shape, adds an element of excitement to the brand's identity, making it appetising. The use of green colour and kraft paper for packaging reflects the brand's commitment to sustainability and organic principles.
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