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AKI Hotel
2021
Branding
Visual Identity
Logo
Among these exceptional properties is AKI Hong Kong, a giant prism nestled between the low-rise historical buildings and towering skyscrapers of Wan Chai. it’s a place to pause amid the hustle and bustle of the vibrant neighborhood, offering a quintessential modern hospitality experience with a zen hideaway, a stark contrast to the never-sleeping environment of the bustling commercial area.
The hotel's identity mirrors the need for tranquility in a bustling district, with a symmetrical logotype symbolising a prism reflecting the city's day and night. Inspired by Japanese calligraphy, the crafted logotype connects with the hotel's minimal Japanese interior design, enhancing the overall guest experience.
Agency: A Work of Substance
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